For football (soccer) fans around the world, the FIFA World Cup - which takes place every four years - is the most anticipated event of all. This year, for the first time ever, the World Cup is taking place on the African continent, in cities across South Africa.

To celebrate the rich culture of Africa, the tournament is kicking off with a monumental celebration concert -- the first-ever FIFA World Cup Kick-Off Celebration Concert -- on Thursday June 10. The concert, will be broadcast live around the world from Orlando Stadium in Soweto/Johannesburg at 8pm local time (6pm GMT / 2pm ET / 11am PT) at worldcup.vevo.com.

WATCH LIVE AT WORLDCUP.VEVO.COM

Alicia Keys, the Black Eyed Peas, John Legend, Shakira and Juanes are among the artists who will perform alongside Hugh Masekela, Mzansi Youth Choir, Soweto Gospel Choir, K'Naan, Angélique Kidjo, BLK JKS, The Parlotones, Tinariwen, Vieux Farka Touré, and Vusi Mahlasela.

Click here to read more about the artists.

Proceeds from the event will be donated to 20 Centres for 2010, the official charity of 2010 FIFA World Cup South Africa.