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Sir Paul McCartney and his family launched a campaign urging people to reject meat and go vegetarian once a week to help combat climate change.
Together with his daughters Stella and Mary, his son James, and other A-list stars including Yoko Ono, Chris Martin, and Sheryl Crow, the former Beatle wants everyone to give up meat on Mondays.
The aim of the campaign, called Meat Free Monday, is to reduce greenhouse gas emissions from the world's livestock population, thought to be a major cause of global warming.
According to the United Nations Food and Agriculture Organization, meat production is responsible for 18% of greenhouse gas emissions. By simply cutting down your meat intake, the laws of supply and demand kick in and together we can reduce the amount of meat in demand. Thus, lowering production and reducing greenhouse gases! We think this is a really great way to make an easy change that will have an enormous impact on our planet if everyone takes part.
Visit www.supportmfm.org to support the campaign and learn more.