Geoff Livingston's blog
I was recently joined RarePlanet's advisory board after hearing about their cool vision. The concept puts environmental campaign managers into a social network where they share and learn best practices in online community management. It's a two year program, and if successful, community managers earn a communications masters degree from the University of Texas - El Paso.
The range of topics is pretty diverse, from more sustainable agriculture and better management of a protected areas to water conservation and even a 350 group. Though it's early in the life of RarePlanet, the effort already has 1000 community members.
TrashTalk is a new initiative from the SENSEable City Lab and inspired by the NYC Green Initiative that's studying waste management. Specifically, the effort seeks to use technology to understand our removal chain as well our supply chain.
The effort uses hundreds of small, smart, location aware tags to examine how we get rid of waste. In the end, the minute details could provide great amounts of data that could yield a more sustainable future.
I work out a lot and 6k or 3.73 miles doesn't seem like a long distance, but running is a completely different kind of exercise. So I decided to train in advance of Washington, DC's Dow Live Earth Run for Water on April 18.
Why 6K? It's symbolic of the distance Africans traverse every day for fresh water, a major daily task. The Dow/Live Earth effort will benefit a ton of charities working on water issues.
You know, we live in a time when it's fashionable to be green (image by Shamih). So many companies add the token green message to their marketing that one wonders if there's any element of sincerity or altruism to it. Then you have companies that have the courage to be authentically green.
Triple Pundit featured a great panel summary from last week's State of Green Business Forum. Of the four green marketing points, the first title was a message of clarity: "No such thing as a green consumer."
Continuing forward into the panel report, it says:
The invisible face of the homeless comes from many places, job losses and economic hardship to mental issues and alcohol/drug addiction. But there's a new cause rising, that of climate change.
According to the International Organization for Migration, 20 million people were made homeless last year as a result of sudden-onset environmental disasters. From more frequent and stronger hurricanes to rising sea levels, even the most secure people are threatened. In the next 40 years, this number could rise to a total of one billion people.
Many of you know I volunteer as a weekly blog writer and social media advisor for Live Earth. But my commitment will go farther this Spring as I participate in the Live Earth Run for Water on April 18.
Earlier this week in Washington, DC, Jen Conner, John Taylor and I had the privilege of driving the Chevrolet Volt. We wanted to share our experience with this new technology-driven, plug-in electric car with Live Earth readers. Our primary goal was to find out if it would actually function as a day-to-day car.
On Tuesday, we will test drive the new Chevrolet Volt, the highly talked about electric vehicle that will be released this year. In addition to its place as on of GM's cornerstones of the future, the Volt is supposed to be an incredible emissions saver, delivering 40 miles on a full charge. 75% of Americans drive less than 40 miles everyday. The car then uses it's gas engine to deliver a hybrid performance.
Every year the recycling industry in America saves 300 million tons of carbon emissions from entering the environment, says Institute of Scrap Recycling Industries and the EPA.
Consider that impressive number. We're so focused on creating new green technologies to save the environment! Yet simply being more mindful about recyclables can make a huge difference in our carbon footprint.





