The massive lack of clean drinking water around the world affects nearly one billion people. Doing their part to help, the Indian company "Tata Group" has launched a new low-cost water purifier, aimed at helping lower-income households in rural areas.

Named the 'Swach', this purifier does not need running water or electricity to work, but uses ash from rice milling to filter out bacteria, and uses tiny silver particles to kill harmful germs that can lead to diseases like diarrhea, cholera and typhoid.

The firm is hoping to revolutionize the business of providing clean water to the rural, poor people of India, as the health consequences of poor water quality are enormous for developing countries like India.

According to reports, the ‘Swach’ will cost under 1,000 rupees ($21.50).

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