MORE THAN 10 MILLION WATCH LIVE EARTH ON MSN
A landmark audience of viewers from around the world has united at www.LiveEarth.MSN.com to experience the excitement of todayÃ¢â‚¬â„¢s Live Earth concerts and to confront the threat of global warming. As of 3:00 p.m. EDT, MSN had received a total of more than 10 million video streams and has the most simultaneous viewers of any online concert ever.
Viewers worldwide have already watched the Live Earth concerts via the live webcast, and the LiveEarth.MSN.com audience will only increase. On-demand footage of all performances, along with artist interviews, backstage footage, easy searching capabilities for specific songs, artists and more, will be available from all eight official concerts at LiveEarth.MSN.com for the next several weeks.
Ã¢â‚¬Å“History is being made today,Ã¢â‚¬Â said Joanne Bradford, corporate vice president and chief media officer of MSN. Ã¢â‚¬Å“Millions of people around the world have joined together to fight the climate crisis. The over 10 million streams MSN has delivered so far today represent a milestone in live Internet broadcasting. We expect to see an even greater number of streams after the concerts are over as people return to watch their favorite performances or enjoy them for the first time if they missed the concerts live.Ã¢â‚¬Â
Ã¢â‚¬Å“Live Earth is committed to providing our global audience with ways to Ã¢â‚¬Å“Answer the CallÃ¢â‚¬Â and individually make a difference to help solve the climate crisis,Ã¢â‚¬Â said Kevin Wall, founder and producer of Live Earth. Ã¢â‚¬Å“By providing the opportunity to view the shows in their entirety online, coupled with our unique solutions campaign weÃ¢â‚¬â„¢re able to communicate this message on a mass-scale in a way that engages people and inspires them to act.Ã¢â‚¬Â