Live Earth Run for Water TV Special Airs on Bravo TV
One-Hour TV Event Tackles the Challenges and Solutions of the Global Water Crisis
Performances by Collective Soul, Estelle, Melissa Etheridge, John Legend and Rob Thomas
Airs Friday, April 23, 7 p.m. ET/PT
Live Earth, organizer of the Dow Live Earth Run for Water, and Bravo today announced a one-hour special offering audiences an inside look at the global event and its mission to help solve the world water crisis, which will air on Friday, April 23 at 7 p.m. (ET/PT) on Bravo. Through discussions with impassioned advocate Pete Wentz and water crisis expert Alexandra Cousteau; discovery of solutions being implemented by NGO partners all over the world; and amazing musical performances from events taking place in the U.S., featuring Collective Soul (Chicago), Estelle (Minneapolis), Melissa Etheridge (Los Angeles), John Legend (New York) and Rob Thomas (Atlanta), the special will illustrate how the global water crisis affects people in every part of the world and how this issue can be solved through specific actions.
"Bravo has been a longtime supporter of Live Earth and their mission to raise awareness on these important environmental issues," said Frances Berwick, General Manager and EVP, Bravo Media. "We think this special - which airs as part of NBC Universal's Green is Universal initiative - will resonate with Bravo's eco-conscious viewers, and through heightened awareness comes change."
The Dow Live Earth Run For Water is the largest worldwide water initiative on record to help combat the global water crisis. Taking place in 150 cities across 50 countries around the world on Sunday April 18, the events consisted of a series of 6km run/walks (the average distance many women and children walk every day to get water), and culminated with water education villages and live musical performances aimed at raising awareness and funds to effectively address this critical issue.
"The goal of this TV special is to engage audiences in the challenges and solutions associated with the global water crisis in an educational and entertaining format,” said Kevin Wall, Live Earth Founder. “Bravo is the ideal network for this program because its viewers are very tuned in to environmental and social issues."