If you are opposed to fur, then check out this great new option for you! Imposter is a brand new faux-fur line that has created a new prominent symbol to showcase your compassion for NOT wearing real fur. The IM symbol, found on each garment, proudly shows the world that no animals were harmed in the making of your outfit.

Imposter was launched by Jaclyn Sharp, an entrepreneur and animal rescue enthusiast with a passion for fashion. Mixing her love for animals and great style, Jaclyn Sharp has created an extremely unique brand which gives animals a royalty share of all its products. Portions of the profit fund animal welfare organizations such as The Humane Society of the United States (HSUS) and The American Society for the Prevention of Cruelty to Animals (ASPCA), among others.

According to their site - "Saving animals is Imposter's inspiration and brand identity – to the core. The lives of countless animals will be saved on both sides of the initiative. Each garment bearing an IM logo has an exponential impact on the industry."

Imposter has gained celebrity fans such as Carrie Underwood, Angie Harmon, Olivia Palermo and Emmy Rossum. We’re sure Imposter is going to help create a lot of awareness about the brutalities of the fur industry!

Check out their newly launched website.

Click here and here for more info.