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New York, NY (May 16, 2007) Rodale Books today announced the acquisition of THE LIVE EARTH GLOBAL WARMING SURVIVAL HANDBOOK: 77 Essential Skills to Stop Climate Change --- or Live Through It. The book is the official companion volume to the Live Earth series of concerts taking place around the world on July 7, 2007. The concerts serve as the premiere event in an ongoing outreach by the SOS Campaign to spotlight the critical issue of the world’s climate crisis. The book was written by David De Rothschild, who was recently voted a â€Å"young global leader” by the World Economic Forum, and it was acquired by Modern Times/Rodale Editorial Director and Vice President Leigh Haber from Charles Melcher at Melcher Media. Melcher Media will design and package the book. The book (paperback, $14.95) will be published on June 26th and have an initial first print of 200,000 copies. Book club rights have been bought by Quality Paperback Book club, One Spirit Book Club, and the Good Cook Book Club. Rodale will also be publishing this important content around the world in partnership with its global network of publishers, including Trends in China, Abril in Brazil, Touchline in South Africa, Liberis Publications in Greece and others. These efforts will be timed to coincide with the July 7 concerts. â€Å"It is a privilege to work with the Live Earth and SOS teams, and with Melcher Media, on this worldwide effort,” said Haber. New York, NY (May 16, 2007) Rodale Books today announced the acquisition of THE LIVE EARTH GLOBAL WARMING SURVIVAL HANDBOOK: 77 Essential Skills to Stop Climate Change --- or Live Through It. The book is the official companion volume to the Live Earth series of concerts taking place around the world on July 7, 2007. The concerts serve as the premiere event in an ongoing outreach by the SOS Campaign to spotlight the critical issue of the world’s climate crisis. The book was written by David De Rothschild, who was recently voted a â€Å"young global leader” by the World Economic Forum, and it was acquired by Modern Times/Rodale Editorial Director and Vice President Leigh Haber from Charles Melcher at Melcher Media. Melcher Media will design and package the book. The book (paperback, $14.95) will be published on June 26th and have an initial first print of 200,000 copies. Book club rights have been bought by Quality Paperback Book club, One Spirit Book Club, and the Good Cook Book Club.   Rodale will also be publishing this important content around the world in partnership with its global network of publishers, including Trends in China, Abril in Brazil, Touchline in South Africa, Liberis Publications in Greece and others. These efforts will be timed to coincide with the July 7 concerts. â€Å"It is a privilege to work with the Live Earth and SOS teams, and with Melcher Media, on this worldwide effort,” said Haber.  â€Å"This innovative and practical handbook supports the crucial mission and message of the Live Earth concerts and aims to inspire each of us to play a role, to do our share, in confronting and attempting to solve the climate crisis,” said Steven Pleshette Murphy, President and CEO of Rodale. â€Å"We are very pleased to be working with Live Earth Founder and Executive Producer Kevin Wall, Live Earth, SOS, and all of Live Earth’s global partners on this extraordinary campaign. We are also thrilled that we were able to engage our network of publishing partners around the world to simultaneously publish this content in their language for their markets."  â€Å"We hope the energy created by live Earth will jump start a massive public education effort,” Live Earth Co-Chair Vice President Al Gore said. â€Å"Live Earth will help us reach a tipping point that’s needed to move corporations and governments to take decisive action to solve the climate crisis.” Proceeds from the sale of the book will be contributed to The Alliance for Climate Protection, which was founded by Gore to combat the global climate crisis. The worldwide concerts will take place in New Jersey’s Giants Stadium, London’s Wembley Stadium, Sydney’s Aussie Stadium, Rio de Janeiro’s Copacabana Beach, Johannesburg’s Cradle of Humankind, Tokyo’s Makuhari Messe, Hamburg’s AOL Center, and a to be determined venue in Shanghai. Wall is producing the concerts in conjunction with SOS, Live Earth, and Al Gore’s The Alliance for Climate Protection. The concerts will feature such major music stars as Madonna, the Red Hot Chili Peppers, Duran Duran, Beastie Boys, The Police, Bon Jovi, Kelly Clarkson, and Genesis, to name a few. Exclusive online media partner MSN is helping Live Earth reach people in every corner of the globe. The concerts will be streamed live on 7/7/07at LiveEarth.MSN.com. MSN’s 30 localized web portals worldwide attract 465 million monthly users. The concerts will be broadcast on NBC in the U.S. and on more than 120 networks around the world. According to Rodale VP and Publisher Liz Perl: â€Å"The Global Warming Survival Handbook offers a fun, compelling and sly deconstruction of a survival manual, as well as advice on everything from how to change a light bulb to how to fundamentally change the way we live. The book addresses the topic of climate crisis with a sense of humor, more than a grain of salt and scientific information to support the argument that a crisis exists. It is a great fit not only with the Rodale list of books, but also with the larger Rodale mission to inspire and help people improve their lives and the world around them.” Each of the 77 skills highlighted in the Live Earth Global Warming Survival Handbook---from how to â€Å"audit” your garbage to how to convince skeptics that global warming exists---is accompanied by a four-color instructional illustration, a brief synopsis of the skill and its central tenets, as well as a set of instructions, related ideas, and a variety of scientific and environmental facts. Also included is a resource guide or â€Å"green pages” offering a glossary of terms and guides to organizations. About the Author: David de Rothschild is the 28-year-old founder and creator of the Sculpt the Future, an independently run initiative that aims to raise environmental awareness and action through education. He is one of the judges for the New Statesman’s Edge Upstart Award and The Observers Ethical Award. De Rothschild was recently voted as a â€Å"Young Global Leader” by the World Economic Forum and an â€Å"Emerging Explorer” for national Geographic’s class of 2007. About Rodale: Rodale Inc., which was recognized by the trade publication Advertising Age as Publishing Company of the Year for 2006, is the authoritative source for trusted content in health, fitness, and wellness around the world, reaching more than 70 million people globally. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike, Running Times and Organic Gardening. Rodale is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore’s New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, videos, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com. About the Alliance: The Alliance for Climate Protection was founded in 2006 by Vice President Al Gore who is the current Chairman of the Board of Directors. The Alliance is engaged in an unprecedented mass persuasion campaign about the urgency and the solvability of the climate crisis. Building on the momentum of "An Inconvenient Truth," the Alliance objective is to persuade individuals, communities, states, and corporations across the world to begin to quickly reduce their own greenhouse pollution in order to become "carbon neutral." Furthermore, The Alliance is working to move the USA past a tipping point, beyond which political and business leaders and all community organizations compete to offer policies and programs that will sharply reduce emissions. Through an innovative combination of communication platforms and an influential collection of supporters that includes the environmental community, key leaders in business, the entertainment industry, hunters, labor and many others, the Alliance will reach new audiences that until now have not engaged in solving the climate crisis. Partnering with SOS-Live Earth on the Live Earth concerts scheduled for July 7, 2007 is the Alliance's first major public project.