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LOS ANGELES (July 7, 2007) -- Live Earth organizers announced today that more than 10,000 "Friends of Live Earth" events have now been registered in 130 countries and all 50 states. Friends of Live Earth is an official Live Earth program designed to enable individuals, groups and communities to host and attend events in support of the Live Earth message and build a worldwide community-level movement to combat the climate crisis.
Friends of Live Earth Designed to Enable Individuals, Organizations and Communities Around the World to Support the Live Earth Message with Local Events on 7/7/07
Event Registration Available at www.friendsofliveearth.org
LOS ANGELES (July 7, 2007) --
Live Earth organizers announced today that more than 10,000 "Friends of Live Earth" events have now been registered in 130 countries and all 50 states. Friends of Live Earth is an official Live Earth program designed to enable individuals, groups and communities to host and attend events in support of the Live Earth message and build a worldwide community-level movement to combat the climate crisis.
"Live Earth is about building a global movement of people committed to solving the climate crisis, and the Friends of Live Earth program represents true grassroots-level participation in Live Earthâ€™s message and mission," said Kevin Wall, Live Earth Founder and Producer. "Reaching 10,000 local events in 130 countries is an important milestone, but we hope itâ€™s just the beginning. We encourage everyone to "Answer the Call" by hosting or attending a Friends of Live Earth event in their community."
Through the Friends of Live Earth program, anyone, anywhere in the world can sign up to host or attend an event in their community. Upon registering with Friends of Live Earth, hosts receive a valuable tool kit that includes SOS campaign messaging, green event guidelines, Live Earth artwork and other helpful resources. People can also sign up to attend an event by searching for events in their area through the Friends of Live Earth Interactive Global Map.
To host or find a registered event, visit: http://friendsofliveearth.org.
Friends of Live Earth has partnered with the following organizations on this effort: AlGore.com, Avaaz, Alliance for Climate Protection, Defenders of Wildlife, the Sierra Club, WWF and ICLEI. Thousands of AlGore.com and Avaaz members have signed up to host events through this program, and all of these organizations have encouraged their members to host events in support of the Live Earth message and cause. Evite is also encouraging its users to hold Live Earth viewing parties at http://evite.com.
Organizers point to the range and diversity of the registered events as an early sign of the program's success. Friends of Live Earth events range from small house parties, and public screenings of the Live Earth concerts, to large-scale, multi-day music festivals. "Climate Change Malta," an event organized by the Central Government of the island nation, is a three-day music festival with an expected attendance of up to 120,000 people. The event will screen the Live Earth concerts via satellite uplink of the global feed. Similarly, "Waterfront Blues Festival," a 5-day music festival in Portland, Oregon celebrating its 20-year anniversary, will be hosting a music concert and Live Earth screening for approximately 25,000 people a day. "For the Only One World We Have," a music concert and Live Earth screening being organized in Zurich, Switzerland, is expected to draw an estimated 15,000 people.
For a complete list of events and to search for an event near you, visit: http://friendsofliveearth.org.
ABOUT LIVE EARTH
Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg, and will feature more than 150 of the world's best music acts -- a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.
Live Earth's 24 hours of music across 7 continents will deliver a worldwide call to action and the solutions necessary to answer that call. Live Earth marks the beginning of a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Live Earth is partnering with the Alliance for Climate Protection, The Climate Group, Stop Climate Chaos and other international organizations in this ongoing effort. Live Earth was founded by Kevin Wall, CEO of Control Room, the company producing the concerts globally. Former Vice President of the United States Al Gore is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.
Exclusive online media partner MSN is helping Live Earth reach people in every corner of the globe. Official Live Earth concerts will be streamed live at http://liveearth.msn.com. MSN's 39 localized web portals worldwide attract 465 million monthly users.
smart is the world's only automaker serving as an Official Partner. Unlike any other vehicle, the new smart fortwo combines a modern, individual lifestyle with environmental protection by setting the standard in urban mobility and offering the lowest CO2 emission of any vehicle on the market. smart responds to environmental demands with innovative, technologically sound solutions and as a result produces positive and credible answers to the question of ecological driving.
Philips, as the world's leading lighting supplier, joins Live Earth as an Official Partner. Philips was the first to introduce the energy saving light bulb in 1980 and has put environmental product improvement at the heart of its business with its EcoDesign program since 1994, increasing its green product range year by year.
Live Earth is partnering with companies on a local level who share the commitment to helping people live a more energy efficient lifestyle. PepsiCo, an Official Partner of Live Earth, is committed to making a difference with eco-friendlier packaging, energy and water conservation and waste reduction. It's all part of PepsiCo's commitment to Performance with Purpose -- to do better by doing better. Esurance, the direct-to-consumer personal auto insurance company, joins Live Earth as an Official Sponsor and is the latest extension of Esurance's efforts to conserve energy and preserve the planet's precious resources. For more than seven years, Esurance policyholders have helped save thousands of trees by buying their auto insurance online and using electronic documents. An official partner of Live Earth, The Absolut Spirits Company, Inc., a subsidiary of V&S Group, produces and markets ABSOLUT® VODKA, level. Vodka, FRIS® Vodka , Plymouth Gin and Cruzan. Rum. The Absolut Spirits Company focuses on reducing the impact on climate change, sustainable agriculture and optimizing use of natural resources as mandated by V&S Group. To view details on the company's efforts to combat global warming, visit www.vsgroup.com and click on "Corporate Responsibility/Environment." Intelsat, the leading provider of fixed satellite services worldwide, is the official satellite capacity sponsor to Live Earth, providing the global high definition infrastructure for an unforgettable viewer experience. Intelsat connects the planet to Live Earth through its network of 52 satellites and global terrestrial facilities.
For more information, visit www.liveearth.org or
>> DOWNLOAD FACT SHEET - LIVE EARTH AT A GLANCE
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LIVE EARTH GLOBAL HEADQUARTERS MEDIA CONTACT: Matthew diGirolamo (310) 402-9107 / email@example.com