What is Your Water Footprint?
We should be much more aware that we may be using water at an extremely unsustainable pace. An astronomical amount of water is used for consumer products and food consumption known as your Water Footprint. This is the amount of water a person, company or nation uses to produce the commodities, goods and services consumed.
Water footprints can be hard to calculate, depending on how far up the chain of production you investigate, since everything you eat and buy used some water to produce. For example: to feed cows for beef, or to use in the factory that made your cell phone, or even the mass amount of water it took to make that plastic bottle of water - that you should have stopped using!