blog di Live Earth
What does your steak at lunch have to do with the Amazon rainforest?
A major aspect of Brazil's effort to reduce global warming lies in how it will combat destruction of the Amazon rainforest, as the biggest contributor to global warming in Brazil is illegal logging and deforestation.
Africa answers the call! iAfrika imamele ubizo!
Working with the Live Earth greening team to bend the minds of South African concert and event organizers to create the first zero-waste carbon-neutral event in Africa has been a most amazing experience.
I have been hired as the Logistics Co-Ordinator for the Live Earth event in Shanghai, China - it will take place at the base of the Pearl tower, China's most iconic building. I've worked on events in China before but never as part of a global event. Leaving Los Angeles at 11.00 AM means 14 hours of travel to Shanghai .. and arriving at 8.00 pm at night the next Day !! The neon spectacle that is the Shanghai skyline glows all around me, and across the Huangpu river I see my first view of the glorious Pearl Tower.
We are hotter than we should be! This planet is warming up much more quickly than many scientists would have predicted a decade or even a year ago. It feels a bit overwhelming at times, I admit...
Many people have asked, Ã¢â‚¬Å“What is the first step to greening a global event?Ã¢â‚¬Â As my colleague Josh S. from Brand Neutral would say, regardless of what you are doing in the world, you must look inward first. This is not meant to be philosophical Ã¢â‚¬â€œ it is to remind us to look at our everyday surroundings as opportunities to have an impactÃ¢â‚¬â€œ in Live EarthÃ¢â‚¬â„¢s case, our office (and our individual homes).
Live Earth will be a legendary music event Ã‚â€“ 9 concerts, over 100 headlining music acts, 24 hours of music across all 7 continents broadcast to over 2 billion people. Live Earth and the SOS campaign were created to increase awareness and engage a global audience with solutions to the climate crisis, and throughout this site you will find simple, direct actions that you can perform today to Answer the Call. You will also meet some of the extraordinary people who have come together to launch this movement and get a glimpse of what goes on behind the scenes as 7/7/07 quickly approaches.
The official Live Earth book Ã¢â‚¬â€œ The Live Earth Global Warming Survival Handbook -- was officially announced yesterday by our publisher Rodale Books.
Live Earth is developing relationships with local Non-Governmental Organizations (NGOs) in each concert venue country and internationally Ã¢â‚¬â€œ I work with Sydney, Shanghai, Johannesburg, Tokyo and Rio de Janeiro. When I started at Live Earth at the end of February, we had exactly zero NGO partners in the above-mentioned citiesÃ¢â‚¬Â¦as of today, we have about 700 NGO partners and that number is growing daily.
The greening of at least seven venues across the world in a few months time is not a simple task, but it is loads of fun! Success takes persistence and passion, and as John Picard likes to say Ã¢â‚¬Å“Think about where you want to be, and push 100 times past it."
Mayor Bloomberg met Kevin Wall when we premiered our first nine Live Earth short films at the Tribecca Film Festival a few weeks ago. As he was preparing the program for the dinner to kick off the C40 Large Cities Climate Summit, he realized that Live Earth was the perfect topic for the mayors of the worldÃ¢â‚¬â„¢s largest cities, and invited Kevin to speak at the event. Cities are responsible for three-quarters of the worldÃ¢â‚¬â„¢s energy consumption, and as such, the worldÃ¢â‚¬â„¢s largest cities have a critical role to play in the reduction of carbon emissions and the reversal of dangerous climate change.