Founded by Emmy-winning producer Kevin Wall, in partnership with former U.S. Vice President Al Gore, Live Earth was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action. A for-profit company, Live Earth seeks to leverage the power of entertainment through integrated events, media, and the live experience to ignite a global movement aimed at solving the most critical environmental issues of our time.

• In partnership with corporations, non-governmental Organizations (NGOs), and entertainment and political influencers, Live Earth creates innovative, engaging events and media that challenge global leaders, local communities and every individual to actively participate in solving our planet's urgent environmental crises.
• And it all started with a concert heard – and seen – 'round the world! On 07.07.07, Live Earth created unprecedented global awareness for the climate crisis, when it produced "Live Earth: the Concerts for a Climate in Crisis" -- the "Most Watched Online Entertainment Event Ever." The concerts were hosted on seven continents, broadcast in 132 countries, and inspired 2 billion people worldwide to engage with the issues and the solutions surrounding the global climate crisis.
• Live Earth has continued engaging and growing its worldwide community through the Live Earth Global Warming Survival Handbook, the Live Earth Film Series, and ongoing online, print, email and mobile campaigns, while also developing key global initiatives for 2008, 2009, and beyond.

Honorable Al Gore

Former Vice President Al Gore is the author of the bestsellers Earth in the Balance and An Inconvenient Truth and is the subject of an Oscar-winning documentary. Al Gore is the co-winner, with the Intergovernmental Panel on Climate Change, of the 2007 Nobel Peace Prize for “informing the world of the dangers posed by climate change.” He chairs the Alliance for Climate Protection, a non-profit organization designed to help solve the climate crisis.

He is chairman of Current TV, an Emmy award winning, independently owned cable and satellite television nonfiction network for young people based on viewer-created content and citizen journalism. He also serves as chairman of Generation Investment Management, a firm that is focused on a new approach to sustainable investing. Al Gore is a member of the board of directors of Apple, a senior adviser to Google, and a partner with the venture capital firm Kleiner Perkins Caufield & Byers. He is a Visiting Professor at Middle Tennessee State University in Murfreesboro, Tennessee.

Kevin Wall

Kevin Wall founded Live Earth to trigger a mass-scale movement to combat our climate crisis. Wall is an Emmy Award-winning producer whose career has ranged from helping produce more than 300 concerts for artists like Bob Dylan to serving as Worldwide Executive Producer of Live 8, which brought together one of the largest audiences in history to combat poverty.

He is the CEO of Control Room, which produces and distributes live music concerts on the Internet, radio, television, mobile phones, at retail stores and in theaters. Wall was Vice-Chairman of a global Internet consulting firm, where he led the strategic acquisition and organization of 42 companies to build a venture with 3,000 employees and 38 offices. He is a co-founder of a venture capital fund currently invested in the semiconductor, software and convergence sectors.

The We Campaign, created by the Alliance for Climate Protection

The Alliance for Climate Protection developed the "We" Campaign, a commercial-scale effort using paid advertising, grassroots partnerships and online mobilization to build strong support for solutions to the climate crisis. The scale of the campaign is unprecedented – it is on track to be the largest public policy advocacy campaign ever, and expects to reach ten million members within three years. Its partners involve key leaders from business, labor, the environmental and social justice movements, faith groups and many others. The Alliance was founded by former Vice President and Nobel Prize winner Al Gore, who currently serves as the chairman of the bipartisan board of directors.