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Friday June 5 is World Environment Day and the United Nations Environment Program (UNEP) is celebrating this year’s event with the Twitter for Trees campaign.

UNEP will plant one tree for every new Twitter follower of the between now and June 5, so follow UNEPandYou now!

UPDATE: Twitter users came through in a big way and @UNEPandYou now has more than 10,000 followers! Celebrate the environment all weekend and tell your friends to follow too -- trees will be planted for all new followers until Monday June 8.

The goal of the campaign is to plant 10,000 trees for 10,000 followers (although more trees will be planted if more people follow). It’s part of UNEP’s larger Billion Tree Campaign, the goal of which is to plant one tree for every person on the planet - about 7 billion - by the end of the year.

We are so enthused to see the Twitter for Trees campaign and UNEP using social media for good. With programs like these, social networking platforms become important and effective tools for social awareness and social activism. It’s about time more and more people used social networking sites to promote good causes and get those messages across to their friends and family. UNEP and You is truly an example of what social media can – and should – be: a vehicle for social change.

So far the organization has about 3,000 followers so we have plenty of work to do to reach the goal of 10,000. Click here to begin following UNEP on Twitter and help get at least 10,000 new trees planted.

Click the icon below to send a tweet to your friends about Tweet for Trees!

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