Announcing the Dow Live Earth Run for Water
Live Earth is pleased to announce the largest global water initiative in history to help solve the world water crisis with Global Water Challenge and Dow.
Taking place on April 18, 2010, the Dow Live Earth Run for Water will feature concerts and water education activities aimed at igniting a massive global movement to help solve the water crisis.
Jessica Biel, Alexandra Cousteau, Pete Wentz, Angelique Kidjo, and Jenny Fletcher joined a coalition of 20 global water NGO's in announcing the Dow Live Earth Run for Water, a series of 6km run/walks (the average distance women and children walk everyday to secure water) taking place over the course of 24 hours in 150 countries.
View a slideshow and video from the announcement below
"The Dow Live Earth Run for Water will bring people together around the world, raising awareness about the sources and consequences of the water crisis, locally and globally,” said Alexandra Cousteau, global water advocate and founder of Blue Legacy International. “It captures perfectly the interconnectedness of life on our water planet and drives home the message that the water crisis is a global issue that isn’t going to be fixed by scientists or policymakers alone. It’s up to each of us."
Everybody counts in helping to solve the water crisis. The Dow Live Earth Run for Water is a global movement focused on the actions individuals can take to effectively address the issue. People are encouraged to START solving the problem today, RUN in a Dow Live Earth Run for Water run/walk in their community or organize their own run/walk through the Friends of Live Earth program, SAVE water in their home and local community through conservation efforts, GIVE money to support clean, safe water projects and SPEAK UP by signing the Live Earth petition to add water as a basic human right to the U.N. Declaration of Human Rights.
"Water scarcity is an issue that affects all of us and we all have a responsibility to do our part to help solve this global crisis,” said actor and Dow Live Earth Run for Water supporter Jessica Biel. "The beauty of the Dow Live Earth Run for Water is that it gives us a platform to encourage others to be part of the solution to help everyone have access to clean, safe drinking water."
Dow Live Earth Run for Water cities unveiled today, include Buenos Aires, Argentina; Cape Town, South Africa; Chicago, IL, USA; Hong Kong, China; Jimbaran, Bali, Indonesia; London, UK; Los Angeles, CA, USA; Manchester, UK; Melbourne, Australia; Mexico City, Mexico; Milan, Italy; Minneapolis, MN, USA; New York, NY, USA; Rio de Janeiro, Brazil; São Paulo, Brazil; Singapore City, Singapore; Stockholm, Sweden; Toronto, Canada; Washington, D.C., USA.