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fevereiro 2010

green blue bookRight now I am wearing 5,178 gallons of water. It took 569 gallons to grow the cotton and manufacture the material for my t-shirt, 1,247 gallons for my sneakers, 2,866 gallons for my blue jeans, 244 gallons for my socks, and 252 gallons for my boxers.

Through what we wear, consume, and use on an annual basis each of us in the United States on average is responsible for 656,000 gallons of water. We use more than ten times as much water per day as someone in the developing world.

I spent October 2009 doing a super-intensive water and sanitation course in Bolivia, organized by the Mobile School for Water and Sanitation -- EMAS. There, I met Samuel Ito Cartajena, aged 39, and his wife Hermelinda Yapanqui de Ito. Together with their 16 year-old daughter, they live in Juliaca, a city in the Puno region in southern Peru. Samuel was one of our teachers, and Hermelinda cooked for the twenty of us. This is their story.

running beach

Live Earth has teamed up with Active Networks to offer you free training plans to prepare for the Live Earth Run for Water on April 18th. The beneficial tips are written by Coach Jenny Hadfield and will help you regardless of your current level.

Triple Pundit featured a great panel summary from last week's State of Green Business Forum. Of the four green marketing points, the first title was a message of clarity: "No such thing as a green consumer."

Continuing forward into the panel report, it says:

the parlotones to play dow live earth run for water cape town south africa april 18

We're excited to announce that The Parlotones, the highest-grossing rock band in South Africa, will perform live at the Dow Live Earth Run for Water Cape Town on April 18th!

“We are thrilled to be performing at the Dow Live Earth Run for Water in Cape Town and to lend our support to helping solve the global water crisis,” said Khan Morbee lead vocalist for The Parlotones. “As alumni of the Live Earth concerts in 2007, we are proud to be partnered again in another global event aimed at identifying solutions for critical environmental issues.”

Click here to read the full press release.

vancouver olympics

Metro Vancouver is promoting the use of the city’s wonderful tap water instead of purchasing the very unecofriendly bottled water. According to officials in the area, Vancouver is hoping to reduce the city’s bottled water consumption by 20% at the end of the year. This is all part of their Tap Water Campaign.

coffee

It occurred to me as I was having my morning coffee that I advise readers in The Green Blue Book that it may take several cups of water to brew a cup of coffee, but it takes 37 gallons to actually make the coffee for that cup. The water it takes to grow the coffee outweighs the water it takes to make a cup, I write.

FOLE OKC

We are proud to highlight the wonderful Friends of Live Earth Run for Water events being planned around the world for April 18, 2010.

The Friends of Live Earth: Run for Water Oklahoma is a weekend festival focusing on water issues, eco-friendliness and “greening” that will be held in the Oklahoma City’s Adventure District in Oklahoma City. The purpose is to bring education and awareness of how precious our natural resources are -- especially water.

walking for water

Live Earth is very proud to partner with Walking for Water, a school-based program to raise awareness around World Water Day on March 22nd. Participating students are sponsored by friends and family and commit to walking 6 kilometers (3.73 miles), carrying 6 liters (1.59 gallons) of water in backpacks to raise funds to finance water projects in developing countries that need it most.

In preparation for the walk, teachers and guest lecturers educate the children about the importance of clean water and adequate sanitation in developing countries.

Imposter

If you are opposed to fur, then check out this great new option for you! Imposter is a brand new faux-fur line that has created a new prominent symbol to showcase your compassion for NOT wearing real fur. The IM symbol, found on each garment, proudly shows the world that no animals were harmed in the making of your outfit.

You know, we live in a time when it's fashionable to be green (image by Shamih). So many companies add the token green message to their marketing that one wonders if there's any element of sincerity or altruism to it. Then you have companies that have the courage to be authentically green.

black eyed peas will.i.am e.n.d. tour green for allSix-time Grammy Award-winning The Black Eyed Peas is committed to clean energy and promoting comprehensive climate legislation reform on its current tour. The Peas, who performed at Live Earth 07.07.07 in London, announced a partnership with three of our favorite green organizations: Green for All, Rethink, and the League of Conservation Voters.

hip hop caucus The Hip Hop Caucus is an organization whose mission is to foster civic engagement among young people on issues of social and economic justice, human rights, the environment, and international peace, so they can attain increased opportunities for themselves and their communities. Their main focus is on meeting young people where they are, by linking cultural expression with social and political experience.

hand wash conserve waterI used to daydream in the shower, letting my mind fog over like the bathroom mirror fogged with steam. Then I became aware of how much water I was wasting with every extra minute I stood there. Now it’s as if I shower at the Bates Motel: I’m in and out quickly. Many of us mindlessly waste water, either because we are just fogging out or because we really don’t know any better. A home-based education on water is what we need. And here’s why: Our homes are where we use the most water in our lives. The average household in America uses about 400 gallons of water per day. That can easily be cut to less than 100 gallons by doing a few simple things. Here are some tips culled from The Green Blue Book.
 

GLOBE waterGLOBE Learner from Central-Europe measuring water conductivity during a field investigation

 

The GLOBE Program (Global Learning and Observations to Benefit the Environment) is a worldwide hands-on, primary and secondary school-based science and education program. GLOBE's vision promotes and supports students, teachers and scientists to collaborate on inquiry-based investigations of the environment and the Earth system working in close partnership with NASA and NSF Earth System Science Projects in study and research about the dynamics of Earth's environment.

The Rope pump

In the water sector, as elsewhere, good ideas can be surprisingly old. One such old idea is the rope pump, which is over 2000 years old and was used in ancient China. A rope pump consists of a pipe that reaches down to the water, a rope or chain through the tube, washers attached to the rope that fit snugly inside the tube, and a wheel on top to draw the rope with washers through the pipe. The water is held between the washers in the pipe, and is pulled to the surface.

Lisbon race

We are proud to highlight the wonderful Run for Water events being planned around the world for April 18, 2010.

The Friends of Live Earth: Run for Water Race in Lisbon, Portugal will be a high-level event, helping the Portuguese community to acknowledge the importance of the global water crisis and the steps they can take to help solve it.

lien aid 1Every Monday we profile a Dow Live Earth Run for Water partner organization that works toward providing solutions to the nearly 1 billion people who lack access to clean, safe water. To donate to one of these projects, visit liveearth.org/give.

Lien Aid is an international development NGO headquartered in Singapore. Its core mission is to build a firm foundation for human development by making safe water and sanitation accessible and affordable to poor communities in Asia. Founded in 2006 by the Lien Foundation and the Nanyang Technological University, Lien Aid's strength lies in delivering solutions using appropriate technology backed by knowledge transfer. Since its inception, Lien Aid has impacted over 200,000 lives in Cambodia, China, Indonesia, Myanmar, Thailand and Vietnam through various water treatment, sanitation and community development initiatives.

National Harbor

Many of you know I volunteer as a weekly blog writer and social media advisor for Live Earth. But my commitment will go farther this Spring as I participate in the Live Earth Run for Water on April 18.

Registration for the Dow Live Earth Run for Water is now open in more than 180 cities around the world! Sign up to participate in a 6km run/walk on Sunday April 18th and be a part in the largest global water initiative in history. The Dow Live Earth Run for Water will take place over the course of 24 hours in countries around the world, featuring concerts and water education activities aimed at igniting a tipping point to help solve the water crisis.

Sign up now at http://liveearth.org/run or by clicking on any of the following cities:

bali mediaThe Dow Live Earth Run for Water Bali was announced this week at the Culture and Tourism Department on Balairung.

Nearly 100 members of the media attended the hour-long press conference.

The event was topped off by an acoustic performance by Slank, one of Indonesia's most famous rock bands, to a great response.

LA art showInfluenced by her environmental heritage and a passionate interest in the history of mark-making, Nove’s paintings explore the interconnected relationships in nature and, conversely, the underlying disturbances.

The invisible face of the homeless comes from many places, job losses and economic hardship to mental issues and alcohol/drug addiction. But there's a new cause rising, that of climate change.

According to the International Organization for Migration, 20 million people were made homeless last year as a result of sudden-onset environmental disasters. From more frequent and stronger hurricanes to rising sea levels, even the most secure people are threatened. In the next 40 years, this number could rise to a total of one billion people.

Friends of Live Earth / Walking for Water Educational Materials

Welcome to the registration site for "Friends of Live Earth/ Walk for Water". In order to proceed through our registration process, you must agree to the following terms and conditions.

Live Earth Runners

Live Earth has teamed up with Active Networks to offer you free training plans to prepare for the Live Earth Run for Water on April 18th. The beneficial tips are written by Coach Jenny Hadfield and will help you regardless of your current level. These plans are meant to get you ready and in-shape for running or walking the 6K, as well as bring awareness to the global water crisis.

Row for Water

In December, 21-year old Katie Spotz set off on the adventure of a lifetime — a solo row across the Atlantic Ocean! She is now over halfway between Africa and South America. After 2,500 miles and 70-100 days alone at sea, she will become the youngest person ever to row an ocean solo and the first American to row from Africa to South America.

live earth run berlinLive Earth, organizer of The Dow Live Earth Run for Water, today announced that Berlin has been selected as a host city – 60 cities and 40 countries are confirmed to host an event – with Bash Events and four.in.one selected to produce the Berlin event and Arche Nova identified as the NGO partner to receive funds raised in Germany. The Dow Live Earth Run for Water is a series of 6 km run/walks (the average distance many women and children walk every day to get water) that will culminate in a water education village taking place on April 18th to raise awareness and funds to help solve the global water crisis.

pete wentzUNICEF announced that musician/social entrepreneur Pete Wentz will be the national spokesperson for the 2010 UNICEF Tap Project!