Check out this new spot from Plane Stupid to bring awareness to the amount of wasted CO2 from flights. Plane Stupid created the ad with Mother, a London agency, to confront people with the impact that short-haul flights have on the climate and used polar bears because they are a well understood symbol of the effect that climate change is having on the natural world.

What do you think?

Learn more about the threat to polar bears at NWF.org.

GOOD NEWS: Check out this story about Aisaqvaq, who gave birth to two polar bear cubs this week at Zoo sauvage de Saint-Félicien in Canada!

More photos and video of the polar bear cubs here.