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mars 2010

Award-winning cantopop sensation Hins Cheung performed live at the Dow Live Earth Run for Water that took place at Wetland Park Road in Hong Kong on April 18th.

dow live earth run for water dierks bentley minneapolis 2010

The live performance at Wetland Park Road is a “thank you” to those who participate in the run/walk. “We are so priveleged in Hong Kong to have access to clean and safe water but for many this is not a reality. By participating in this event, I want to do my part in raising greater awareness about the global water crisis and encourage everyone to join Dow Live Earth in helping millions of people around the world to gain access to this life-sustaining requirement,” said Hins Cheung, who is committed to lending its name and support to generate awareness for the event locally in Hong Kong as well as the larger global intiative to help solve this critical issue.

Register to Run or Walk Now at www.dowliveearth.rfwhk.com.

world water day 2010

World Water Day is on Monday, March 22nd, 2010 and is a crucial moment in the fight against the global water and sanitation crisis that effects thousands of people every single day. Live Earth's NGO partners are organizing many of the events taking place on World Water Day around the world.
No matter where you are in the world you can bring awareness to World Water Day!

Click here to check out some of the ways you can take part.

Twestival 2010

On Thursday March 25th 2010, people in hundreds of cities around the world will come together offline to rally around important education causes by hosting local events to have fun and create awareness. Twestival uses social media for social good! All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to the projects. This year the focus is education.

Click here for more information and to register your city.

In the months leading up to the April 18th Live Earth Run for Water one thing has become obvious. The entire world is in love with Facebook. In addition to keeping up with friends and loved ones, Facebook is a virtual land of possibility and a hopeful one at that. We hope that you're already a Live Earth fan (if not, just click below). The Run for Water is only one month away, and you can help make a difference just by becoming a fan and spreading the word via Facebook and your other favorite social networks.

We've already received several videos for World Water Day -- which is celebrated around the world every year on March 22nd. Watch videos featuring Alexandra Cousteau, U.S. Secretary of State Hillary Clinton, Sheryl Crow, and more below.

Angelique Kidjo

Emmy-award winning musician and philanthropist Peter Buffett has teamed up with UNICEF Goodwill Ambassador and Grammy award-winning musician Angelique Kidjo to release “A Song For Everyone” . This uplifting and vibrant song, with lyrics in both English and Yoruba, speaks to the power of educating girls and the effect it can have on communities, countries and the world.

100% of proceeds from the song will benefit the Batonga Foundation, an organization founded by Angelique to advance education for girls in Africa.

Arnhem2.jpg

It was my great honour yesterday to walk with Dutch schoolchildren, who were raising awareness of global water issues and raising hard cash to fund water and sanitation projects through Akvo.

I was with Luuk in Eindhoven, home of Philips (and the compact disc!). Peter and Kathelyne were at Katwijk, on the Dutch coast. Mark Westra was in the Eastern city of Arnhem.

We've described the format of Walking for Water already, and the organisations behind it (it's led by Aqua for All). It's a concept that Live Earth is now helping us extend globally.

Women in Green

If you are working in a sustainable field or looking to transition into one, the Women In Green Forum is the must attend event of 2010.

Earth Hour

Earth Hour 2010, on Saturday March 27th at 8:30pm (local time), is a global call to action to every individual, every business and every community throughout the world. It is a call to stand up, to take responsibility, to get involved and lead the way towards a sustainable future.

Iconic buildings and landmarks from Europe to Asia to the Americas will stand in darkness. People across the world from all walks of life will turn off their lights and join together in celebration and contemplation of the one thing we all have in common – our planet.

Nat Geo

The newest issue of National Geographic is dedicated entirely to water and how the world can work to protect this resource. There are some amazingly stunning photos of water around the word, as well as some great articles on everything that is important to this crisis – from state water issues in California, to water technology around the world.

water conservation and sports

Nearly 150 million Americans attend a baseball, basketball, hockey, or football game each year.

Team and stadium owners, as well as league officials, are getting wise to different ways to save while still providing a great experience for fans.
The National Football League has a green advisory committee to help it, among others things, stop water waste. The PGA of America teamed up with Audubon International to conserve water and encourage wildlife preservation. And Major League Baseball hooked up with the Natural Resources Defense Council to create sustainable stadium operations and team practices.

Water savings is a top priority for sports professionals and enthusiasts because water is so critical to game playing, whether its to keep the field green or the athletes hydrated.

live earth carrera del aguaFuente Nezahualcóyotl Bosque de Chapultepec Primera Sección

The Dow Live Earth Run for Water Mexico City was announced to media this week by event directors Sports Promotion and event beneficiary, Fondo Para La Paz.

Mexico City is one of more than 100 cities that will participate in global events to raise money and awareness of the global water crisis on April 18th.

As many of your know, I am participating in the Dow Live Earth Run for Water on April 18. It's when I see things like the battle over the Chesapeake Clean Water Act that I feel compelled to participate. Dubbed by the Chesapeake Bay Foundation as the Biggest Fight for Clean Water the United States has seen, this Act seeks to turnaround decades of neglect.

save your waterWorld Water Day is recognized every year on March 22nd. It's a day meant to recognize the single most important chemical compound for the preservation of human life -- water. In support of World Water Week, Underwriters Laboratories is asking consumers to pledge to reduce their household water usage and has launched an interactive ‘Save Your Water’ consumption calculator that shows consumers how to make simple lifestyle changes and take the pledge.

switzerland

To bring awareness to World Water Day, 4,000 baby bottles containing polluted water stood in front of the federal palace of Switzerland in Bern, Switzerland. The action was organized by the Swiss association for International Cooperation Helvetas to symbolize and bring awareness to the 4,000 children who have to die every day because they lack clean drinking water.

It's less than one month until the April 18th Live Earth Run for Water and the race to raise funds and register is underway!

The Mexico City team spent a recent afternoon taking registrations and donations from a mock water village set up on the city streets. Check out the photos they sent in:

world water day

World Water Day is on Monday, March 22nd, and it's a crucial moment in the fight against the global sanitation and water crisis that’s killing thousands of people every single day. No matter where you are in the world you can celebrate World Water Day! Check out some of the ways below:

The World’s Longest Toilet Queue is a mass mobilization event and Guinness World Record attempt bringing together thousands of campaigners from across the world to demand real change.

kinderensm.jpg

Ever seen water flow uphill? Without help of petrol or electricity? Meet the hydraulic ram, a robust and simple water-powered water pump. The ram pumps uses the power of water with a height difference flowing in the spring, stream or river to lift a fraction of the water up to 200 meters vertically, and sometimes pump it over a kilometre or two to where it is needed. No fuel or electricity required. The ram pump holds great potential for rural drinking water and irrigation water supply in hilly and mountainous areas, such as Afghanistan, Colombia, Nepal, and the Philippines.

Photo above: Children surrounding a hydraulic ram produced by AIDFI on the island Negros, the Philippines.

We are proud to continue highlighting the wonderful Friends of Live Earth Run for Water events being planned around the world for April 18, 2010.

Define our decade

If you take 10 seconds right now to let our leaders know climate and energy issues should be a top priority, you will receive an entire album of music FOR FREE from artists like Dave Matthews Band, Pearl Jam, Jack Johnson, O.A.R., Wilco, Death Cab for Cutie, Phish and more! Just click here!

conserve water outsidephoto by Beth Harper via Creative Commons.

Outdoors is where we as residents tend to use huge amounts of water. In some parts of the country, mostly out in the arid West, 70 percent or more of residential water is used for lawn irrigation.

Something is seriously wrong with this picture. Pink flamingos and fountains aside, decorative lawns that need lots of care and lots of water are scourges. It may be that suburbia is making the wells run dry. Indeed, homeowners use an average of 120 gallons of water each day for things outside.

Think about that for a second: "things outside" -- where rain should be able to do the job nicely -- if we stick with the vegetation that grows naturally in our locale, that is. Irrigation, my dear water-freak neighbor, was invented to keep our fields of food alive, not your imported turf.

massivegoodUN Secretary General Ban Ki-Moon and former U.S. President Bill Clinton unveiled a new United Nations program to raise money to help fight HIV/AIDS, malaria, tuberculosis, and more. Through the program, called MASSIVEGOOD, travelers can donate a minimum of $2 on top of their airfare to support an international UN Health financing initiative by clicking on MASSIVEGOOD. Five clicks, the equivalent of $10, bought an insecticide-treated bed net, while 25 clicks was enough to pay for a year’s worth of HIV medication for one child.

repower america

This week many climate organizations are working together to create an all-out, bare-knuckled, three-day calling campaign to demand the strongest possible climate and clean energy legislation. RePower America wants you to take the pledge.

Around the world, most boreholes are drilled with big, heavy equipment which arrives by truck, makes a lot of noise, and gets the job done in a short time, at a cost of about $5,000 to $20,000 per borehole. But there is a growing interest in doing it in a different way -- drilling by hand. It takes longer, it is heavy work, but it also gets the job done. Why are people getting interested? A hand-drilled borehole costs about $500 or less.

I work out a lot and 6k or 3.73 miles doesn't seem like a long distance, but running is a completely different kind of exercise. So I decided to train in advance of Washington, DC's Dow Live Earth Run for Water on April 18.

Why 6K? It's symbolic of the distance Africans traverse every day for fresh water, a major daily task. The Dow/Live Earth effort will benefit a ton of charities working on water issues.

Läkarmissionen logo

Läkarmissionen is one of our NGO partners in Sweden and is helping us to fight the global water crisis. Their operation began in 1958 to support a Swedish church related mission hospital in South Africa. That is what gave them the name Läkarmissionen - the Swedish Medical Mission Foundation.

Läkarmissionen’s intention is to make it possible for marginalized people to gain improved quality of life. Our experiences indicate that circumstances can be changed, and that sustainable results can be achieved, as we include the people in need in the process of change.

You might win a trip for you and a friend to the Dow Live Earth Run for Water and concert event on April 18th in Los Angeles or NYC!

song for haiti

Legendary Pogues singer and songwriter Shane MacGowan was deeply moved by the plight of the people of Haiti. With help from his girlfriend, writer Victoria Clarke, they decided to do something about it.

Shane gathered up a handful for other famous musicians and entered a London studio. Together, they recorded a unique version of “I Put a Spell on You,” the classic Screamin’ Jay Hawkins hit from 1956.

The stellar cast featured vocals from Shane MacGowan, Nick Cave and Primal Scream singer Bobby Gillespie, the Sex Pistols’ Glen Matlock, The Pretenders’ Chrissie Hynde and Paloma Faith and finally Eliza Doolittle. On guitars were James Walbourne, The Clash’s Mick Jones and Johnny Depp, who recorded his parts in LA.

Akvo is always looking for ways to assist our partners in realizing water and sanitation projects around the globe. Last year we approached the Utrecht School of the Arts (HKU) to see if any of their students would be interested in exploring concepts that could help increase the water awareness of the general public. Five students immediately formed the Design for Water group.

naandi women i nternational women's day

At this very moment, millions of women are carrying 40 pounds of water on the return leg of their average 3.5-mile daily trek.

So today, on International Women's Day, I want to pay tribute to the resiliency of these women, and highlight the collective possibility they embody -- if freed from the back-breaking and time-consuming burden of collecting water.

Providing women with access to a nearby source of clean water frees up their days to earn an income or engage in other more productive activities – which can help significantly elevate their status in the community.

I was recently joined RarePlanet's advisory board after hearing about their cool vision. The concept puts environmental campaign managers into a social network where they share and learn best practices in online community management. It's a two year program, and if successful, community managers earn a communications masters degree from the University of Texas - El Paso.

The range of topics is pretty diverse, from more sustainable agriculture and better management of a protected areas to water conservation and even a 350 group. Though it's early in the life of RarePlanet, the effort already has 1000 community members.

Generosity Water

If you are in the Los Angeles area, come celebrate World Water Day with a Night of Generosity at SKYBAR on March 22nd at 8pm.

Define our decade

On March 15th through the 28th, kicks off two weeks of action where young people in communities across the country will be discussing how they want to Define Our Decade with clean renewable energy. Seventy events have been registered across the country so that we can envision Our Decade with community discussions, outreach, and action!

Click here to register an event in your area so that your local friends and colleagues can vote and be apart of Defining Our Decade!

Salvation Army

The Salvation Army is one of our NGO partners in Sweden and is helping us to fight the global water crisis.

We are proud to continue highlighting the wonderful Friends of Live Earth Run for Water events being planned around the world for April 18, 2010.

The Friends of Live Earth Run for Water event in Lima, Peru has trespassed all boundaries known in Peru for helping and reducing water wasting habits. So far, the movement and attention generated in the pre-event arrangements, has attracted the attention of local media, tv artist, politicians and sport celebrities. Every single one bonded by one great cause!

Endangered Species Coalition

Teaching children about wildlife at a young age is very important! And to celebrate the upcoming Endangered Species Day on May 21st, the Endangered Species Coalition is holding an art day contest to give students the change to show off their artistic ability, along with their knowledge of the threatened species.

Water is big business. Just five beverage companies consume enough water over the course of a year to satisfy the daily water needs of every person on the planet. Of course, we may not be able to control how much water is put in a can of soda or a beer (less water, more alcohol, please) or the amount it takes to make paper, but we can control our own use at the workplace and even influence those who manage supplies.

water faucetIt may not be our nickel that gets spent on the utility bill at work, but the gains are certainly ours when we reduce the corporate water footprint on the planet. Water prices are poised to rise due to increased water stress, and corporate growth is expected to be impeded as resources dwindle. Make no mistake, all of this comes out of our paychecks in one way or another.

Los Angeles and Atlanta Talent for April 18th

We are excited to announce that two-time GRAMMY Award-winner Melissa Etheridge, and multi-platinum three-time GRAMMY Award-winner Rob Thomas, performed live at the April 18th Los Angeles and Atlanta events respectively. The largest worldwide water initiative on record to help combat the global water crisis, the Dow Live Earth Run for Water is a series of 6km run/walks (the average distance many women and children walk every day to get water), culminating with water education villages and live musical performances.

Click here for more info and click here to register.

rob thomas and melissa etheridge

TrashTalk is a new initiative from the SENSEable City Lab and inspired by the NYC Green Initiative that's studying waste management. Specifically, the effort seeks to use technology to understand our removal chain as well our supply chain.

The effort uses hundreds of small, smart, location aware tags to examine how we get rid of waste. In the end, the minute details could provide great amounts of data that could yield a more sustainable future.

world water day

This World Water Day, Live Earth is urging citizens to step up and help solve one of the greatest challenges of this generation – the global water crisis. On April 18th, people around the world can join Live Earth in more than 100 cities at the Dow Live Earth Run for Water -- a series of 6 km run/walks (symbolic of the average distance many women and children walk every day to secure water), combined with live concerts and water education activities that will ignite a global movement to help solve the water crisis. World-renowned artists such as Melissa Etheridge, Rob Thomas and The Parlotones, as well as supporters Alexandra Cousteau, Pete Wentz, Angelique Kidjo, Carl Lewis, Kara Goucher, Dean Karnazes, Jenny Fletcher and The Prince of Orange will join forces to support the cause on April 18th.

Water is a basic human right, and yet nearly one billion people on this planet don't have access to it. Every day, thousands of women and children die due to lack of adequate drinking water. Eighty-eight percent of diarrheal cases worldwide are linked to inadequate and unsafe water. These cases result in 1.5 million annual deaths, mostly among children under the age of five. In these areas, women and children are forced to walk 6 km (3.7 miles) each day to secure water that is likely unsuitable for drinking.

melissa etheridge live earth run for waterTwo-time GRAMMY Award-winner and one-time Academy Award winner for Best Song for the Al Gore documentary "An Inconvenient Truth" Melissa Etheridge, and multi-platinum three-time GRAMMY Award-winner Rob Thomas, performed live at the April 18th Los Angeles and Atlanta events, respectively. The largest worldwide water initiative on record to help combat the global water crisis, the Dow Live Earth Run for Water is a series of 6km run/walks (the average distance many women and children walk every day to get water), culminating with water education villages and live musical performances.

Triple Pundit reviewed a study that shows altruism amongst green product purchasers declines rapidly. In the write up, author BC Upham says, "The study suggests people who have spent money on things they perceive to benefit society as a whole may feel they have “done their good deed for the day” and thus are more likely to choose less altruistically when presented with other ethical quandaries."

The University of Toronto study goes on to say in the new global ethic that the larger world seems to be espousing, people reactively give out of guilt. "This implies that virtuous acts can license subsequent asocial and unethical behaviors." Then the study says, "Because purchasing green products affirms individuals’ values of social responsibility and ethical consciousness, we predict that purchasing green products will establish moral credentials, ironically licensing selfish and morally questionable behavior."