april 2010
The Dow Live Earth Run for Water was well attended in Singapore with more than 4,000 runners! Singaporeans are very supportive in charity runs usually and they often participate to marathons.
Non-profit beneficiary Lien Aid also around 300 visitors at our booth and managed to collect good signatures for the petition for "water as a basic Human Right." Watch the highlight video from the event below!

This Thursday April 22nd is Earth Day and Disney is celebrating with the release of their newest documentary extraordinaire - “OCEANS”.
Nearly three—quarters of the Earth's surface is covered by water and OCEANS chronicles the mysteries that lie beneath. Directors Jacques Perrin and Jacques Cluzaud dive deep into the very waters that sustain all of mankind—exploring the harsh reality and the amazing creatures that live within. Narrated by Pierce Brosnan and featuring spectacular never before seen imagery captured by the latest underwater technologies, OCEANS offers an unprecedented look beneath the sea in a powerful motion picture that unfolds on April 22, 2010.
The eyes of the world focused on the global water crisis on April 18th as nearly 200 events took place in 80 countries to raise funds for and awareness of this critical issue. But only one concluded with a concert featuring two acts with a combined 8 GRAMMY awards -- the Live Earth Run for Water New York.
Before a mid-morning concert featuring The Roots and special guest John Legend in Brooklyn's Prospect Park, Run for Water participants lined up for an 8:30am start to the 6K run/walk. Six kilometers is symbolic of the average distance that many women and children must walk each day to get clean water.
(L-R) Professional triathlete Jenny Fletcher, musicians Melissa Etheridge and Pete Wentz arrive at the Dow Live Earth Run for Water at Exposition Park on April 18, 2010 in Los Angeles, Californ

One-Hour TV Event Tackles the Challenges and Solutions of the Global Water Crisis
Performances by Collective Soul, Estelle, Melissa Etheridge, John Legend and Rob Thomas
Airs Friday, April 23, 7 p.m. ET/PT
Live Earth, organizer of the Dow Live Earth Run for Water, and Bravo today announced a one-hour special offering audiences an inside look at the global event and its mission to help solve the world water crisis, which will air on Friday, April 23 at 7 p.m. (ET/PT) on Bravo. Through discussions with impassioned advocate Pete Wentz and water crisis expert Alexandra Cousteau; discovery of solutions being implemented by NGO partners all over the world; and amazing musical performances from events taking place in the U.S., featuring Collective Soul (Chicago), Estelle (Minneapolis), Melissa Etheridge (Los Angeles), John Legend (New York) and Rob Thomas (Atlanta), the special will illustrate how the global water crisis affects people in every part of the world and how this issue can be solved through specific actions.
It was a gorgeous day for a run at Lake Nokomis in Minneapolis! And who better than 2009 World Champion marathoner Kara Goucher to signal the start of the Live Earth Run for Water Minneapolis!?! To nobody's surprise, Kara was also the first to finish the 6K run/walk.
Following the race, participants were treated to a live performance by Estelle and Paris Bennett.
Watch the episode of LiveEarthTV below to hear about why Kara Goucher got involved with the Live Earth Run for Water.
Global Water Challenge is the non-profit beneficiary of U.S. Run For Water events.
Featured Article
Photos are coming in from Run for Water events around the world! Nearly 200 events have taken place on, Sunday April 18, 2010. Send in your photos to be added to the slideshow!
View larger slideshow below.

Ngapuhi leader David Rankin has stated that the Live Earth Run for Water, which takes place on Sunday 18 April, is a timely reminder for Maori that the water situation in New Zealand needs more attention.
"For decades, we have been using water without much consideration for its sustainability", says Mr Rankin, "and we are now seeing the consequences of that in the form of shortages that are spreading throughout the country"
"This is a particular issue for Maori, because in our culture, water has its own mauri - its own life force - and so when that is depleted, so are the people".
Live Earth TV host Shira Lazar caught up with Fall Out Boy's Pete Wentz, an artist and philanthropist who has been a big supporter of Live Earth's global initiative, at the Run for Water in Los Angeles. He emphasized the importance of spreading the word and getting involved: "Clean water for everyone is a basic human right. Water is a local issue and a global issue. A child dies every 20 seconds from unclean water, and with just 10 dollars you can have clean water for a year for one child."
Tomorrow is Earth Day. Ironically, not much fanfare has been made of the 40th Earth Day anniversary. Still the usual flood of events are being created to invoke environmental awareness by many organizations around the world. Disney even released a movie this year called Oceans. Given the incredible amount of environmental activism that occurs now throughout the year I wondered if Earth Day has achieved its mission.

The infield of Amsterdam's picturesque Olympisch Stadion was the stage for thousands of Live Earth participants on Sunday 18 April. But the stadium -- site of the 1928 Olympics -- also provided an epic backdrop for the heir apparent to the throne of the Kingdom of the Netherlands -- His Royal Highness Willem-Alexander, Prince of Orange -- to take part in the 6K run.
This page briefly outlines what each Gap Adventures office did for their runs -- We ran in London, Cusco, Lima, San Jose, Cape Town and Toronto, where our run fees contributed to local water projects.
In Cusco, Peru our run was a hike, through the Sacred Valley, where earlier this year 80 families that we work with (they are Gap Adventures porters for our Inca Trail trips and women who belong to Planeterra's Women's Weaving Cooperative), were devastated by floods, landslides and lost almost everything. Planeterra's project manager, Danielle Weiss, organized a relief trip with Gap Adventures staff and passengers who were currently travelling with the company. They hiked 6km to the base of one of the Sacred Valley communities and distributed food, supplies and lunch and played soccer with the kids. The full story on that can be found here.
Clique aqui para leer en español.
7,000 runners gathered on April 18 in Mexico City to celebrate one more step for Water, colorful painted the Auditorio Nacional, music and dance that filled our hearts, Kany Garcia, Sandoval and the untapped knowledge of the Villa Aquatic everything under the expectant eyes who admired the convergence of wills. Environmental experience filled to cover all present.
With more than 500 volunteers filled the path of life and the presence of environmental educators encouraged participants to return to the path of ecological care, make a difference means going beyond the economic cost, is to consider the environmental cost of all our actions, every drop counts in this race, before, during and after .... Thank you for participating.

The United States is about 20 years behind Europe as far as developing offshore wind power technology but as Massachusetts Gov. Deval Patrick said this morning, the state is on track to multiply it's wind-generated power usage by the end of this year after the U.S. approved its first offshore wind farm.
Federal regulators approved a permit for the nation's first offshore wind farm off the coast of Cape Cod, Massachussetts.
I'm in Oahu to speak at the NextLevel conference, my second Hawai'ian island trip in all (I visited the Big Island in 2001). When one lands in Honolulu, the first place you go to is your hotel, usually in Waikiki. While it's certainly beautiful with scenic island decor, you feel enveloped by tourism and civilization... The high rises remind you that this is Hawaii's most populated island, and the 11th largest metro area in the United States.

World Malaria Day presents a unique opportunity to raise awareness about malaria and to mobilise communities across the world to get involved in the fight against this disease.

Denver has launched the first large scale urban bike sharing program in the US! The B-Cycle program has 400 bikes at 40 stations throughout the city.
Thanks to everyone who participated in the Live Earth Fundraise for Water Giveaway!
The campaign was very successful and added to the total funds raised for Global Water Challenge. But there could only be one Grand Prize Winner.
Congratulations to Linda Moore of Maryland, who we sent to New York City (on the train!) for the April 18th Dow Live Earth Run for Water in Prospect Park along with her husband.
This is the web version of the Live Earth email. Click here to subscribe.
Happy Earth Day and thanks for participating in the Dow Live Earth Run for Water! Tens of Thousands took part in 200 cities across 81 countries on six continents to raise funds and awareness of the global water crisis.

More than 7,000 people took to the streets of Buenos Aires on Sunday April 18th for the 6K Live Earth Maratón del Agua. The event, benefiting Argentina-based clean water solutionn non-profit Espacio Agua, also featured a live performance by Kevin Johansen + The Nada. Watch video from the event below and check out more photos from Buenos Aires here as well as at maratondelagua.com.
UNEP (the United Nations Environmental Programme) is a Live Earth non-profit partner. This was originally posted at UNEP.org.
Geneva (Switzerland)/Nairobi (Kenya), 16 April 2010 - "Every step and every drop counts to solve the water crisis."
This is the rallying cry of the global Live Earth Run for Water campaign which on Sunday 18 April will mobilize communities in more than 175 cities around the world to raise awareness of the growing scarcity of safe, clean water.
A series of 6km community runs or walks will take place over the course of 24 hours, accompanied in some cities by educational Water Villages and sustainably-managed concerts featuring international artists.

The average American home has 10,000 items in it. We need storage units and cabinets in just about every room to house all these things. But you would need an Olympic-size swimming pool to store all the water it takes to make what we so casually call our stuff.
In fact, if you were to release all the water in all the items in our homes, at least 200,000 gallons would gush out like in some mad scene in a disaster movie. Americans expend a lot of water spending $78.5 billion a year on furniture. Heres why: Most of the furniture we own (38 percent) is made of wood. Just 1 board foot of lumber takes about 5.4 gallons of water to make. Wood, of course, comes from trees, and last time I checked, it took water to grow trees.

The need for clean toilets and sanitation around the world can be truly over whelming. Today, 2.5 billion people on the planet lack adequate sanitation. According to UNICEF, some 665 million people in India practice open defecation. This lack of sanitation has horrific consequences. Diarrheal diseases kill more children in the developing world than HIV/AIDS. That's almost 5,000 children dying every day. According to UNICEF, 1,000 children die each day in India from diarrheal diseases.
Multi-platinum selling recording artists Collective Soul, who recently released a self-titled CD, “Collective Soul” and are touring in support of the album and their hit single “You,” and special guest the legendary Sam Moore, the GRAMMY-winning, multi-platinum Rock & Roll Hall of Fame “Soul Man” who served as the inspiration for “The Blues Brothers,” performed live at the Live Earth Run for Water Chicago event on April 18th!

The Dow Live Earth Run For Water is the largest worldwide water initiative on record to help combat the global water crisis, and consists of a series of 6km run/walks (the average distance many women and children walk every day to get water), culminating with water education villages and live musical performances.
“I’m a long-time environmental advocate and believe strongly that it is our duty as a society and as individuals to preserve our planet and its resources,” said Dean Rolland from Collective Soul. “The global water crisis is an environmental issue that affects nearly one billion people, and the Chicago community can help raise awareness and money to help address it.”
People in Chicago can register for the Dow Live Earth Run for Water run/walk today via The Active Network at http://liveearth.org/chicago.
Click here to read the full press release.
The show took place after the run / walk through the water on April 18, at Praça da Apotheosis
Musician Jorge Ben Jor will perform live in the Praça da Apoteose near the finish of the Dow Live Earth Run for Water Rio 6km run/walk.
Ben Jor joins global initiative largest ever recorded worldwide to help combat the global water crisis and that consist of a series of races / walks 6 km (average distance that many women and children walk every day to fetch water) for 24 hours in over 100 cities worldwide.

Betacup has just launched an online contest to engage creative thinkers in solving the disposable cup waste problem through open collaboration. Starbucks Coffee Company is sponsoring the contest as part of its aim to serve 100% of its hand-crafted beverages in reusable or recyclable cups by 2015.
Anyone can submit an idea on how to reduce paper cup consumption and promote adoption of environmentally-friendly alternatives. Ideas will be open to the public for discussion, and community members and jurors will be able to provide feedback, allowing collaborators to refine and update their submissions through June 15, when the contest comes to a close.

Outdoor Nation Youth Summit and Festival has officially launched and invites you to join their movement. Over the past several years, a growing grassroots movement has emerged to reconnect young people and the outdoors in an effort to inspire healthy active living and environmental stewardship. Young people today have considerable power and influence – politically, socially and financially -- and are developing new ways to coordinate, collaborate and communicate for the issues they care about. Ultimately, to succeed in reconnecting young people with the outdoors, young people must help lead the way – spurring a cultural movement where youth are empowered to redefine, reclaim and rediscover the outdoors. That is exactly what Outdoor Nation is hoping to accomplish.
This is the web version of the Live Earth email. To sign up for occasional e-mail updates, please click here
As soon as we finish the Run/Walk for Water on Sunday (have you registered yet?), it will be the week leading up to Earth Day. Many environmental organizations use Earth Day as a centerpoint to start or end initiatives for environmental awareness. We wanted to take a look at one that our DC-based friend Lynn Miller has taken on: GreenMyParents.
Alexandra Cousteau is a spokesperson and supporter of the Dow Live Earth Run for Water and is the founder of Blue Legacy. The following post was written for Larry King Live.
From outer space it looks like we live on a blue planet. And we do – 70 percent of Earth is covered by water. But only a tiny percentage of that water is fit for human consumption. If you could fit all the water in the world into a gallon jug, less than a teaspoon of that would be available for our use. And as glaciers on all continents retreat, that teaspoon is shrinking.
According to the US Environmental Protection Agency (EPA), more than 8 million tons of clothing and footwear enter the waste stream annually, and only a fraction is reused or recycled. That means, on average, you and I each throw away 54 pounds of textiles per year. Out the door with those clothes go tens of thousands of gallons of water.
But were not throwing away as much as were buying. So in addition to piling up perfectly good clothing in landfills, were also stockpiling our wardrobes. Most American women, for example, have more pairs of jeans than there are days of the week! And blue jeans are far from water lean.
Every new pair of jeans costs nearly 3,000 gallons of water to make. Given that 450 million pairs are sold annually in the United States, that comes to nearly 1.4 trillion gallons of waterthe equivalent of half of Californias entire yearly urban water demand.

Most of us in the United States take a vacation every year. More than 30 million Americans fly somewhere outside the country annually, and increasingly, we are opting to fly instead of driving domestically. And when we get to our destinations, we stay mostly in hotels or motels. Its there that we really let the water dogs out: The average luxury hotel rooms estimated water use is 475 gallons per day, which amounts to more than the average US household uses! We turn into traveling, water-sucking giants who splash about merrily, drinking, bathing, steaming, basking in hot tubs, and waiting in line at aqua parks in the desert. Yes, we are a curious lot in different senses of the word. Still, before we even leave our homes and begin acting water-crazed while on vacation, we waste loads of water in ways we may not even have thought of.

UN Foundation’s Global Debates program challenges high school students from around the world to think critically about pressing global issues. This spring they will focus their discussions and actions on the adaptations necessary to combat climate change. With the UN’s completion of climate negotiations last December, it is more important than ever to uphold a global push for international agreement to combat climate change.
Annie Leonard, creator of the hit internet film “The Story of Stuff” has done it again — she’s put together another great film about the “Story of Bottled Water,” which couldn’t be more useful right now. Time to stop and think about the billions without safe drinking water and adequate sanitation — and the hypocrisy of rich nations’ addiction to bottled water, when we have clean water for virtually nothing.
Instead of putting our money in the pockets to multinational water bottlers, let’s put our resources toward helping to provide the infrastructure and funding necessary to provide clean, affordable water for everyone.
Watch Leonard’s video below and you can see why this is a necessity now.
I attended a green social media marketing panel last night in Washington, DC that included Sacha Cohen, Jennifer Kaplan, Diane MacEachern, Lynn Miller, Adam Shake and moderator Kate Sheppard. The panelists got bogged down in tools, but eventually transitioned to how to positively create more movement on green behavioral change and technology adoption. At the heart of the matter is the many greenwashing issues, as well as distrust of bloggers who blindly recommend initiatives.

It’s busy here in Amsterdam as we enter the final days before Live Earth. Read on for a quick low-down on what’s going on, for friends and media who want to pick up the story. Get in touch if you need more info, or want to join us on the day.

Click here to read this post in Indonesian
In 2010, for the very first time Indonesia is participating in a global movement created by Live Earth. Concentrating on water crisis problem, this activity is using the power of entertainment to raise people’s awareness. Dow Live Earth Run For Water Bali is given full support not only from social institutions, but also from the Indonesian top artists.
The Dow Live Earth Run for Water is this Sunday April 18th and we hope you can join us! Events to raise awareness of the global water crisis will take place in more than 180 cities around the world!
If you're participating in one of our global events, we'd love to see your photos and video. Upload them here and the best photos and video will be featured in the next episode of Live Earth TV!
We're excited to announce the following live performances:
One of the Run for Water Bali's featured musical acts, Navicula, recorded this video specifically for the Dow Live Earth Run for Water.

Rob Thomas performed Sunday morning April 18th at Atlanta's World of Coca-Cola following the 6K Dow Live Earth Run for Water Atlanta. Like all U.S. events, the Atlanta Run for Water benefits Global Water Challenge and included an educational water village including efforts from local nonprofit the Chattahoochee Riverkeeper.
Thomas was interviewed this week by the Atlanta Journal-Constitution:

We are so proud of our Friends of Live Earth Run for Water events being held around the world, and we are thrilled to highlight The 2010 High Country Hustle, a 6K Run/Walk for Water, took place on April 18, 2010 from 9:30 a.m. to 12:00 p.m. in Creede, CO. The local event is an opportunity for the community and state to come together to raise awareness about water issues. This run is one of only two in the state and took place near the Headwaters of the Rio Grande in Creede, Colorado.
Live Earth founder Kevin Wall was on ESPN Radio this week and discussed this Sunday's global Run For Water event with host LaFern Cusack.
Click here to find an April 18th Run for Water event near you!
Listen to the interview below:
Guest contributor Arjen van der Wal is an environmentalist and drilling expert at Practica Foundation, an Akvo support partner. Here he describes the opportunities possible when people are trained to drill wells.
Say you want to extract water from the ground, because you have had enough of carrying water around for six hours a day, and have more useful things to do with your time. And say you live in a region where the ground water is of good quality, and the soil consists of sand or clay. Then you might want to have a borehole, preferably near your house, where you can get nice, clean, safe water, without walking too far. What are your options?
Register to Run/Walk Now at www.liveearth.org/newyork to See The Roots with Special Guest John Legend Perform Live in Brooklyn’s Prospect Park.

Live Earth, organizer of the Dow Live Earth Run for Water, today announced two-time GRAMMY Award-winners The Roots with Special Guest six-time GRAMMY Award-winner John Legend will perform live at the New York event. The Dow Live Earth Run For Water is the largest worldwide water initiative on record to help combat the global water crisis, and consists of a series of 6km run/walks (the average distance many women and children walk every day to get water), culminating with water education villages and live musical performances.
“We are thrilled to be participating in this important event to bring clean, safe drinking water to the women and children around the world walking 6km every day to sustain their families,” said The Roots. “We encourage the New York community to come out on April 18th because together we can make a difference in the lives of so many.”
The New York Dow Live Earth Run for Water event was held at Prospect Park in Brooklyn. The 6km run/walk course will take participants around the picturesque parameter of the Prospect Park. Start time for the run/walk is 8:00 a.m. and concert performance will begin at 10:00 a.m. You must register at www.liveearth.org/newyork to participate in the run/walk and gain access to the live performance.
“As an alumnus of the Live Earth concerts in 2007, I am proud to take part in another global event aimed at identifying solutions for critical environmental issues, such as the global water crisis,” said John Legend. “I believe music has the power to bring people together in pursuit of common goals, and in this case that is raising awareness and money to help solve the global water crisis.”

Live Earth, organizer of the Dow Live Earth Run for Water, and Life Time Fitness (NYSE: LTM), race director for the Minneapolis event, today announced multi-platinum singer-songwriter, Estelle, will perform live at the Minneapolis event. The largest worldwide water initiative on record to help combat the global water crisis, the Dow Live Earth Run for Water is a series of 6km run/walks (the average distance many women and children walk every day to get water), culminating with water education villages and live musical performances.
“I’m thrilled to be taking part in the Minneapolis Dow Live Earth Run for Water event, which is helping to raise funds and awareness for global water crisis,” said Estelle. “As a musician, I’m honored to be using my time and talents for a cause that will help bring safe water to the nearly one billion people who don’t have access to it.”








