Geoff Livingston's blog
Triple Pundit featured a great panel summary from last week's State of Green Business Forum. Of the four green marketing points, the first title was a message of clarity: "No such thing as a green consumer."
Continuing forward into the panel report, it says:
The invisible face of the homeless comes from many places, job losses and economic hardship to mental issues and alcohol/drug addiction. But there's a new cause rising, that of climate change.
According to the International Organization for Migration, 20 million people were made homeless last year as a result of sudden-onset environmental disasters. From more frequent and stronger hurricanes to rising sea levels, even the most secure people are threatened. In the next 40 years, this number could rise to a total of one billion people.
Earlier this week in Washington, DC, Jen Conner, John Taylor and I had the privilege of driving the Chevrolet Volt. We wanted to share our experience with this new technology-driven, plug-in electric car with Live Earth readers. Our primary goal was to find out if it would actually function as a day-to-day car.
On Tuesday, we will test drive the new Chevrolet Volt, the highly talked about electric vehicle that will be released this year. In addition to its place as on of GM's cornerstones of the future, the Volt is supposed to be an incredible emissions saver, delivering 40 miles on a full charge. 75% of Americans drive less than 40 miles everyday. The car then uses it's gas engine to deliver a hybrid performance.
Every year the recycling industry in America saves 300 million tons of carbon emissions from entering the environment, says Institute of Scrap Recycling Industries and the EPA.
Consider that impressive number. We're so focused on creating new green technologies to save the environment! Yet simply being more mindful about recyclables can make a huge difference in our carbon footprint.
Above, you can see Cerre Torre, a new mountain created in the last ice age, with Glacier Grande at its foot. The lake providing the reflection has been created by the ice sheet's melting waters, and formerly was the bed of the glacier in previous eras.
Walking on a glacier can change your view of water (don't forget to sign up for the Live Earth Dow Run for Water). An important fresh water reserve, the Southern Patagonia Ice Field is the second largest extrapolar ice field in the world, and has been dubbed a global resource by UNESCO. While touring the glaciers of Patagonia last month, I did such a walk, and received an education on these shrinking resources.
The run-away smash hit Avatar has changed the paradigms of special effects and 3D filmmaking. James Cameron's script, while not critically acclaimed, has also achieved another notable achievement: Delivering a strong environmental message to the masses.
As part of my participation in the AppMakr launch, I was given the opportunity to create my own iPhone application! The resulting application is the Greenversation app, which gathers the latest posts from my favorite environmental information resources. You can download the Greenversation app from the iTunes store now.